Scope

  • At MyLuxuryChauffeur.com (“MyLuxuryChauffeur”), we are dedicated to protecting your personal data and respecting your privacy in accordance with applicable data protection laws. This privacy policy explains how we handle your personal data when you visit our websites, use our online platform, mobile app, or other services (collectively, “MyLuxuryChauffeur Services”). Please note that our services are not intended for minors.
  • For information on how we handle the personal data of our chauffeurs, please refer to the Chauffeur Privacy Policy (e.g., available in the Chauffeur App).

Data Controller

  • The data controller under the General Data Protection Regulation (GDPR) is:
  • MyLuxuryChauffeur.com
  • Email: info@myluxurychauffeur.com
  • Further details about MyLuxuryChauffeur can be found in our Legal Notice.

Data Security

  • MyLuxuryChauffeur employs advanced technical and organizational measures to ensure the security of your personal data. We consider current technology, implementation costs, and the nature and risks associated with processing. Data transfers between your device and MyLuxuryChauffeur are encrypted using TLS encryption, identifiable by a lock symbol in your browser’s address bar.
  • For email communications, while we use transport encryption, we recommend using postal or fully encrypted email (PGP) for confidential information. Contact us if you wish to correspond securely via email.

Website Usage Data

  • When you visit MyLuxuryChauffeur’s websites for informational purposes, we automatically collect usage data through your browser (“surf data”), including your IP address, status code, visited pages, date and time of requests, browser type, referrer, transferred files, and data volume. This data is stored in log files and is used to maintain technical connections, analyze website usage, improve our services, and prevent misuse.
  • Log files are retained only as long as necessary for functionality or legal reasons. If you do not have a MyLuxuryChauffeur account, we cannot identify you from this data.
  • The legal basis for processing surf data is Art. 6 Paragraph 1 lit. f GDPR (MyLuxuryChauffeur’s legitimate interest). If you are a user or customer, the basis is also Art. 6 Paragraph 1 lit. b GDPR (contract performance). For extended usage, Art. 6 Paragraph 1 lit. a GDPR (your consent) applies, which you can revoke at any time.

Cookies, Pixels, and Similar Technologies

  • MyLuxuryChauffeur uses cookies, pixels, and similar technologies to provide and enhance our services. Cookies are small text files and pixels are tiny graphic files stored on your device. For detailed information, please refer to our Cookie Policy.
  • We use cookies necessary for functionalities you request (e.g., language settings, login status). With your consent, we also use cookies to analyze usage, improve services, detect issues, prevent misuse, and for marketing purposes. Your consent is managed via our Consent Management Tool (CMP) and can be revoked or modified at any time.
  • You can also disable or delete cookies via your browser settings, though this may affect the functionality of our services. The storage period for cookies can be viewed in your browser’s settings.
  • The legal basis for processing data via cookies is Art. 6 Paragraph 1 lit. a GDPR (your consent) and lit. f GDPR (legitimate interest for necessary cookies).

MyLuxuryChauffeur Apps

  • Our apps also process personal data similarly to our websites. Additional data related to your device, such as device name and model, may be accessed. Push notifications are only sent with your consent, based on Art. 6 Paragraph 1 lit. a GDPR.
  • For drivers using the Chauffeur App, please refer to the Chauffeur Privacy Policy for details on data processing.

Social Media

MyLuxuryChauffeur maintains social media pages on platforms such as Twitter, LinkedIn, and Facebook. Each platform’s provider offers details on how they process personal data. For more information, see our notes on these platforms.

Facebook, Facebook Messenger, and Facebook Connect
  • MyLuxuryChauffeur uses services provided by the social network Facebook, operated by Meta Platforms Inc., located at 1601 Willow Road, Menlo Park, CA 94025, USA (“Facebook”). In Europe, the data controller for Facebook is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. You can review Facebook’s data protection information here: Facebook Privacy Policy.
  • You can contact and exchange messages with MyLuxuryChauffeur via Facebook Messenger.
  • We also offer the option to log into your MyLuxuryChauffeur account using Facebook Connect. If you choose this option, you will be redirected to a Facebook page where you can log in using your Facebook credentials. When you use Facebook Connect, certain personal data will be shared by Facebook with MyLuxuryChauffeur. Facebook will inform you about the data being transferred and the purposes for which it will be used, and you can grant or deny explicit consent for this data transfer. MyLuxuryChauffeur will only receive your personal data from Facebook if you provide your consent. Facebook can also determine that you have logged in via Facebook Connect and when you did so. MyLuxuryChauffeur uses this data to identify you.

By actively choosing to log in via Facebook, you consent to MyLuxuryChauffeur processing the data transmitted by Facebook to personalize your account. This consent can be revoked at any time without additional cost and will apply going forward.

You can also choose to adjust your use of Facebook Connect at any time and log in to your MyLuxuryChauffeur account using an alternative method.

Where you have consented, MyLuxuryChauffeur may use Facebook Custom Audiences to display targeted advertising via Facebook. This involves syncing contact data stored in our CRM system (Braze) with Facebook. The data is compared with Facebook’s existing user lists, and matches are added to MyLuxuryChauffeur’s Custom Audience. Facebook does not collect any new personal data during this process.

Data Processing During Registered Use of MyLuxuryChauffeur Services and Booking Rides

MyLuxuryChauffeur processes the following personal data provided by you when you register for and use MyLuxuryChauffeur Services or book rides (referred to as “customer data”):

Personal Master Data: Including form of address, title, first name, last name, company, address, postal code, city, country, and password.

Contact Data: Such as telephone number, mobile number, and email address.Contract Data: Details about the time and method of registration, status.

Ride-Related Data: Information such as pickup location, destination, times, flight number, and special requests.

Status Data: For example, participation in bonus programs and customer history, including previous rides.

Contract Invoicing and Payment Data: Includes invoices, invoice status, billing address, and the last four digits of your credit card number.

This customer data is used to facilitate the personalized fulfillment of services, including the creation, management, and support of your MyLuxuryChauffeur account, processing of booked rides, and fulfilling the contract with the limousine service provider. We may share your data with third parties, particularly with limousine service providers to ensure proper transportation and with bonus program providers if applicable. Payment data is managed through a certified payment provider who adheres to security standards (see Section 10).

Personal data may be transferred to limousine service providers in countries outside the European Union or European Economic Area, where the transport is intended to occur. While we cannot always guarantee the data protection level in these third-party countries, such transfers are necessary for fulfilling the contract (Art. 49 Paragraph 1 lit. b GDPR) or for entering into or performing a contract in your interest (Art. 49 Paragraph 1 lit. c GDPR).

Customers can rate their rides through MyLuxuryChauffeur, and these ratings are stored in their profiles. Ratings are communicated in anonymized form to the relevant driving service or provider and are visible only to the customer who provided them. Ratings are generally retained for up to 2 years before being deleted or anonymized. The processing of ratings helps in managing trips, improving service quality, and preventing misuse.

The legal basis for processing personal data during registered use and booking is Art. 6 Paragraph 1 lit. b GDPR (contract performance). Additional, voluntary information (such as flight numbers or ratings) is processed based on your consent (Art. 6 Paragraph 1 lit. a GDPR) and our legitimate interests (Art. 6 Paragraph 1 lit. f GDPR).

Additionally, MyLuxuryChauffeur uses customer data for analyzing service usage, improving services, advertising, and detecting and resolving technical or process-related issues. The legal basis for this processing is Art. 6 Paragraph 1 lit. f GDPR (legitimate interest).

Payment & Fraud Prevention

Payment
  • All MyLuxuryChauffeur bookings can be paid using credit or debit cards. Card information is securely stored with our certified payment provider, which adheres to the PCI DSS (Payment Card Industry Data Security Standard). For recurring transactions, the card data is stored with our PCI DSS-certified payment provider. The legal basis for this processing is Art. 6 Paragraph 1 lit. b GDPR (contract performance).
  • MyLuxuryChauffeur itself does not store full credit card data, only truncated versions for fraud prevention or analytical purposes. The legal basis for this is Art. 6 Paragraph 1 lit. f GDPR (legitimate interest).
  • Card payments are processed by Braintree. You can review Braintree’s privacy policy here: Braintree Privacy Policy. Information on new security procedures under the Payment Services Directive (PSD2) can also be found at Braintree’s site.
  • In addition to card payments, you can pay via PayPal through our mobile apps (Android/iOS). Personal data such as your PayPal email address and mobile device information will be transmitted to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg, for contract fulfillment. More details on PayPal’s data processing can be found here: PayPal Privacy Policy.
Fraud Prevention
  • To ensure the rightful use of payment instruments and to prevent fraud, IP addresses, email addresses, payment data, and card information may be transmitted to external fraud prevention service providers. These providers process personal data on behalf of MyLuxuryChauffeur. The legal basis for this processing is Art. 6 Paragraph 1 lit. f GDPR (legitimate interest).
  • MyLuxuryChauffeur uses Ravelin (Ravelin Technology Ltd., 5th Floor, 174 – 180 Old Street, London, EC1V 9BP) for fraud prevention. More information on Ravelin’s privacy practices can be found here: Ravelin Privacy Policy.
  • For certain transactions, MyLuxuryChauffeur may request additional identification documents (e.g., ID card, passport, driver’s license) or a copy of the credit card. We will ask you to black out unnecessary data (e.g., credit card number except the last four digits). The legal basis for this processing includes Art. 6 Paragraph 1 lit. b GDPR (contract performance), your consent (Art. 6 Paragraph 1 lit. a GDPR), and our legitimate interest (Art. 6 Paragraph 1 lit. f GDPR).

Communication with MyLuxuryChauffeur

  • When you contact MyLuxuryChauffeur (e.g., by phone, contact form, chat, email, or social media), the data you provide will be processed to handle your request and respond to your inquiry. The legal basis for this processing is Art. 6 Paragraph 1 lit. a GDPR (consent) and Art. 6 Paragraph 1 lit. b GDPR (contract performance).
  • We may also use contact data, pseudonymized or anonymized if possible, to improve MyLuxuryChauffeur services, address technical issues, and prevent misuse. The legal basis for this processing is Art. 6 Paragraph 1 lit. f GDPR (legitimate interest).
  • We use external communication tools, such as Intercom, to interact with customers. The legal basis for this processing is Art. 6 Paragraph 1 lit. f GDPR (legitimate interest). Intercom collects publicly available contact and social information to enhance your user experience. More information on Intercom’s privacy practices is available here: Intercom Privacy Policy.
  • Customer feedback collected through various channels is also used to process requests and improve MyLuxuryChauffeur services. The legal basis for this processing is Art. 6 Paragraph 1 lit. a GDPR (consent) or Art. 6 Paragraph 1 lit. f GDPR (legitimate interest), with data processing agreements in place with feedback tool providers.

Email Advertising and Newsletters

  • If you have consented to receive advertising or if MyLuxuryChauffeur has the right to do so, we will use your data to send personalized advertising or newsletters. This includes data such as your name and email address. The purpose is to keep you informed about current offers and features of MyLuxuryChauffeur services.
  • Emails may contain tracking pixels to analyze open rates and link clicks. This helps us measure engagement with our emails. The legal basis for this processing is Art. 6 Paragraph 1 lit. a GDPR (consent) or Art. 6 Paragraph 1 lit. f GDPR (legitimate interest) in conjunction with Section 7 Paragraph 3 of the German Act Against Unfair Competition (UWG).
  • MyLuxuryChauffeur may also use your email address for direct advertising of similar products or services if legally permitted. You can opt out of receiving such advertisements at any time by using the unsubscribe link in emails or contacting us directly (see Section 2).

Involvement of Data Processors by MyLuxuryChauffeur

When MyLuxuryChauffeur involves third parties in data processing (e.g., technical service providers or subsidiaries), it ensures that these processors provide adequate guarantees for compliance with data protection requirements (Art. 28 GDPR) and protect data subject rights. For processors in third countries, the data protection requirements for international transfers (Art. 44 et seq. GDPR) are met through adequacy decisions or standard contractual clauses (Art. 46 GDPR).

MyLuxuryChauffeur.com Cookie Policy

  • MyLuxuryChauffeur.com employs cookies, pixels, and similar technologies (such as tags, web beacons, or gifs). These are small files placed on your device to enhance your experience by recognizing you or collecting information when you use our website or app.
  • Cookies are categorized by their duration: session cookies, which are deleted after you close your browser, and persistent cookies, which remain on your device and allow us to recognize you on future visits. We also differentiate between cookies we set and those from third parties.
  • You can manage cookie storage through your browser settings, including deleting existing cookies. Please note that disabling cookies might impact the functionality of MyLuxuryChauffeur.com services, making some features unavailable or limited. The duration of cookie storage varies, and details can be viewed in your browser settings.
  • The processing of personal data through cookies, pixels, and similar technologies is based on Art. 6 Paragraph 1 lit. a (consent) and lit. f GDPR (legitimate interest of MyLuxuryChauffeur.com).

During your visit, we use essential cookies necessary for the functionality of our services, which include:

  • Identifying and authenticating you,
  • Storing your preferences and settings (e.g., language settings),
  • Remembering information you’ve provided to avoid repeated entries,
  • Security-related cookies,
  • Cookies for multimedia players.

We also utilize our cookies to analyze and improve the usage of MyLuxuryChauffeur.com services, address technical issues, and prevent misuse (e.g., fraudulent bookings, cyberattacks). Analysis is conducted in pseudonymized or anonymized form whenever possible.

Additionally, we may use our cookies, pixels, or those from advertising partners (e.g., search engines, ad networks) to enhance our services and assess the effectiveness of advertising. Analysis is also performed in pseudonymized or anonymized form where feasible.

The following cookies, pixels, and similar technologies might be used in connection with MyLuxuryChauffeur.com services:

MyLuxuryChauffeur.com Cookie Policy: Third-Party Services

Facebook (Custom Audiences and Impressions)

MyLuxuryChauffeur.com utilizes Facebook’s Custom Audiences and Facebook Impressions services provided by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (“Facebook”). In Europe, data processing responsibilities are handled by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When you visit our website, cookies allow us to track your visits and interactions. This information enables us to deliver targeted advertising through Facebook. The data collected is processed and stored in the USA. Facebook Impressions helps us gauge the frequency and effectiveness of our ads.

For more information on Facebook’s data protection practices, please visit:

  • Facebook Privacy Policy
  • Facebook Cookie Policy
  • Facebook Cookies Information

If you prefer not to receive targeted ads from Facebook, you can adjust your cookie settings in your browser.

Google Ads (Formerly Google AdWords Conversion Tracker)

MyLuxuryChauffeur.com employs Google Ads, including Google LLC’s conversion tracking, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

We use Google Ads to promote our services through ads displayed on other websites. A conversion tracking cookie is placed when you click on one of our ads. These cookies, which typically expire after 30 days, help us measure the effectiveness of our advertising. This data, which does not identify individuals, is used to compile aggregate conversion statistics for our advertising campaigns. The information is processed and stored in the USA.

To opt out of conversion tracking, you can disable cookies in your browser settings.

For more details on Google’s data protection practices, visit:

  • Google Privacy Policy
  • Google Cookie Choices
Google Analytics

We use Google Analytics, a web analytics service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Google Analytics uses cookies to analyze your use of our website. The data collected, including an anonymized IP address, is sent to and stored on Google’s servers in the USA. We use Google Analytics with the “_anonymizeIp()” extension to ensure your IP address is anonymized before transmission. This helps us understand website usage and improve our services.

If you do not want your data to be collected by Google Analytics, you can adjust your browser settings or opt out using the Google Analytics Opt-out.

For more information, see:

  • Google Privacy Policy
  • Google Cookie Choices
Google Dynamic Remarketing

MyLuxuryChauffeur.com uses Google Dynamic Remarketing from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

When you visit our website, a cookie is placed on your device to recognize you on websites within Google’s advertising network. This allows us to display ads related to your previous interactions with our site. Google does not collect personal data during this process, and data is processed and stored in the USA.

To opt out of remarketing, you can adjust your browser settings or visit Google Ads Settings.

Additional information is available here:

  • Google Privacy Policy
  • Google Cookie Choices
Google Firebase

We utilize Google Firebase, a platform for app development provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Google Firebase offers various services including analytics and interest-based advertising. Cookies and related technologies are used to support these services. Data collected from user interactions on our website or app is stored and processed in the USA.

If you do not want data collected by Google Firebase, you can adjust your cookie settings in your browser.

For more details, visit:

  • Google Privacy Policy
  • Google Cookie Choices
Google Fonts

MyLuxuryChauffeur.com uses Google Fonts from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) to display text and fonts consistently.

When you access our website, your browser loads the necessary fonts from Google, which can detect that our site was accessed via your IP address. If your browser does not support Google Fonts, a standard font will be used instead.

For more information, see:

  • Google Fonts
  • Google Privacy Policy
Google reCAPTCHA

We use Google reCAPTCHA from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) to verify that bookings are made by humans and not bots.

During the booking process, reCAPTCHA may use data such as IP address, browser type, and click behavior to distinguish between human users and automated systems. Data is processed and stored in the USA.

To opt out of reCAPTCHA cookies, adjust your browser settings accordingly.

For additional details, visit:

  • Google Privacy Policy
  • Google Cookie Choices
Google Tag Manager and Conversion Link

MyLuxuryChauffeur.com uses Google Tag Manager from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) to manage website tags.

Google Tag Manager deploys tags or markers, which may trigger other tags that collect data. The conversion link tag stores click data in cookies related to MyLuxuryChauffeur.com domains to track user actions.

For more information, visit:

  • Google Privacy Policy
  • Google Tag Manager Help